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A place to live, work and love

Oxfordshire is a stunning location with an impressive visitor offer and a global reach which attracted 28.4 million visitors in 2023. The sector is championed by Experience Oxfordshire Local Visitor Economy Partnership and Cotswolds Local Visitor Economy Partnership.

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people live in the county

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new homes will be built in the next 10 years

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world-famous brands at Bicester Village

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visitors welcomed by Oxfordshire in 2023

Oxford, UK - September 21 2018: View of the High Street with the University Church of St Mary the Virgin and All Saints Church, now the library of Lincoln College.

The City of Oxford and Oxfordshire

Oxfordshire is one of the most desirable places to live and work in the UK. Its vibrant city and its university, the oldest in the English-speaking world, is a ‘must-see’ on visitor itineraries – and although medieval in architecture, it is dynamic and cosmopolitan in atmosphere with a lively cultural, music and arts scene. Surrounded by lively market towns that include Witney, Thame, Abingdon, Woodstock, Wallingford, Banbury and numerous charming villages all of which shape a county famed for both its architectural and natural beauty.

A destination for
nature lovers

The rolling hills and idyllic landscapes of the Cotswolds, North Wessex Downs and Chilterns also mark out Oxfordshire as a destination for nature lovers, alongside the navigable waterways of the River Thames, Windrush, Isis and Evenlode.
Warm sunset light illuminating the picturesque patchwork quilt landscape of green pasture, agricultural crops, farms and villages below clear blue panoramic skies.
Newly built 3 story homes estate development in England

Building for the Future

Around 725,000 people live in the county and in the next 10 years, 29,400 new homes will be built in carefully planned developments and garden villages.

Showcasing our
English heritage

Towns and villages from Banbury to Henley offer quintessential English heritage and World Heritage Site, Blenheim Palace, is the birthplace of Sir Winston Churchill. Bicester and Didcot are more modern towns with great access to employment. The region also has outstanding schools and world-renowned hospitals.

Woodstock, Oxfordshire / UK - July 2015: The Italian Garden at Blenheim Palace near Woodstock, UK
October 1st. 2024. Bicester Shopping village Oxfordshire England UK. Designer shops and shoppers. People walking around the shops.

Home to luxury brands

Bicester Village is a luxury shopping destination, home to more than 160 world-famous brands, from Swarovski to Yves Saint Laurent, and Westgate Oxford shopping centre is a major retail and lifestyle destination with a five-screen boutique cinema.

Something for the
whole family

Family attractions include farms and zoos from the 250 species of the Cotswold Wildlife Park to Crocodiles of the World, the UK’s only crocodile zoo.

Burford, England - September 2, 2015: Mini train taking people around the Wildlife Park in the Cotswolds, United Kingdom. The train driver and other people can be observed onboard the train.
Oxford, UK - 05 May 2024: Main hall of Oxford museum of Natural History

Steeped in history

Culturally rich

Outdoor and active experiences include national trails, while lovers of the arts can enjoy the Sheldonian Theatre and Holywell Music Room. Banbury’s Lock 29, National Centre for Food & Drink Provenance, is a draw for foodies alongside Michelin-starred restaurants or a pint of locally-brewed Hooky Ale poured in village pubs.

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